Patients + Profitability™: every journey has people behind it

Transcript

This is a patient.

They've been diagnosed. A treatment exists. Their physician has prescribed it.

And yet, that doesn't always mean they'll receive it.

Between a prescription and a positive outcome is an extraordinary journey.

Providers, office teams, pharmacists and hospitals all work to help a patient get treated.

Behind them is a supply chain moving medicine where it needs to go.

And behind that is a pharmaceutical organization working to bring innovation into the real world. Creating access, supporting patients, and making that innovation sustainable.

But the journey started long before launch.

Before approval, there were investigators and patients participating in clinical trials.

Before the trials, researchers followed the evidence.

And somewhere near the beginning, a scientist looked at a molecule and wondered what might be possible.

Every one of these patients is part of the patient journey.

And every decision they make can influence whether innovation ultimately reaches the person it was created to help.

I'm Patrick R. Coyle.

On Patients + Profitability™, I'm bringing together the people behind that journey: the leaders, scientists, innovators, operators and disruptors working to make healthcare better.

We'll explore the breakthroughs changing medicine, the challenges facing American healthcare, and the human stories behind them.

Because patient outcomes and profitability aren't opposing objectives.

Profitability sustains innovation. Innovation creates possibility. Access turns possibility into outcomes.

This is Patients + Profitability™. Better Access. Better Outcomes. Better Business.

Every journey has people behind it. I'd like you to meet them.

Follow Patients + Profitability™ wherever you listen.