Patients + Profitability™ is the philosophy that patient outcomes and sustainable profitability are interdependent rather than opposing, because the patient journey and the economic journey of a therapy are the same journey viewed from opposite sides.
Why it matters
Innovation creates possibility, access turns it into treatment, treatment creates the opportunity for outcomes, and sustainable economics allow innovation to continue. Break any one link and the loop stops. An innovation nobody can reach produces no outcomes, and outcomes nobody can fund produce no next innovation. The philosophy exists to give commercial, market access, patient services, channel and finance leaders one shared map of a journey each of them owns only a piece of.
Origin
Created by Patrick R. Coyle. It is the foundation of the Patients + Profitability™ book series and podcast, the NextGen GTN™ curriculum and the Novus Proximus advisory practice.
Read more
Related terms
The Silent Leak™, The 10 Exits of Therapy™, Patient Friction
Part of the Patients + Profitability™ Glossary. Canonical definitions by Patrick R. Coyle; the same terms on nextgengtn.com and novusproximus.com carry these meanings.