by Patrick R. Coyle | Sep 11, 2026 | Affordability and Copay
Copay accumulators are argued about in dollars, which is why the argument never ends. Every party to it can produce a number showing they lost, and none of those numbers describes what happened to the patient. An accumulator does not reduce what a drug costs. It...
by Patrick R. Coyle | Sep 1, 2026 | Affordability and Copay
A competitive entry turned a category with room in it into a red ocean. The question was whether to answer with money or with architecture. As finance lead I controlled the assumptions everyone argued from, and we used them to reconfigure the channel around the...
